Lauren Elizabeth Lee

Somatic Branding

Somatic font & experimental branding

Every decade of design contains key stylistic hallmarks. For me, a clear hallmark is the popularity of logotypes that are simple, direct, relatable, and accessible. Somatic provides a skeleton for friendly, honest, and approachable logotypes. I created this typeface as a branding exercise to experiment with different kinds of illustration and iconography. Somatic has gotten thousands of downloads since its first month of release on Behance and continues to grow.

programs: illustrator, glyphs