Google Play Music: Social Rebrand

The challenge: how to make GPM's vast variety of content (each with its own hyper-individualized style) feel a part of one brand. For their social rebrand, our solution was to create a living language driven by vibrant color, centralized illustration, and clever micro-animations that illustrate the energy music brings. We created guidelines for addressing a myriad of different content buckets: from playlists to album anniversaries to sports events. As part of a larger activation, we also interviewed and attended performances of featured artists to give viewers the "inside scoop" on their favorite artists.  With these tools, we united Google Play Music under one social umbrella.

Designer & Illustrator: Loe Lee
Designer: Dan Pulito
Animator: Dan Uranowski
Design Director: Adam Vohlidka
Agency: Translation LLC.

Color Palette & Illustration Style:

Album Artwork Treatment:

Sample Grid