CVS Brand Illustrations & Iconography

CVS Caremark announced itself the first pharmacy to take tobacco away from its stores, potentially losing billions in sales to stand by its ideals of guiding people on the path to better health. While at Siegel+Gale, we created an extensive and living brand guideline to establish their new voice and repositioning. My main role included creating approachable and health-centered illustrations, iconography, and major visual graphics for the rebrand style guide.

Illustrations & Iconography: Loe Lee
Design Director: Krista Oraa
Agency: Siegel+Gale

Awards:
PR Week’s, Corporate Branding Campaign of the Year

The Communicator Awards—Gold Award of Distinction, Best Brand Evolution

Transform Awards, North America, Grand Prix

Sample Hero Graphics

Sample Iconography + Iconographic Illustrations

Department Graphics: Extracare / Pharmacy / Visual-Audio / Minute Clinic

Merchandise & Graphic Applications