Seamless+ Launch: Out-of-Home Ad Campaign
I collaborated with the Grubhub team to launch their new subscription service, Seamless+. The concept was a play on the New York millennial stereotypes combined with the program’s “+” to create the whimsical campaign. These ads were displayed on subways trains and digital billboards across NY in 2020. My role was to work with the art director and copywriter to ideate concepts, create the illustrations and lettering for each ad, and create the campaign logo lockup. It was a behemoth of a project to produce 12 ads in 3 weeks from start to finish, but thanks to the team, it was a smooth and fun journey to go on.
Illustrator, Letterer, Designer: Loe Lee
Art Director: Kaitlyn Richert
Copywriter: Hank Green
Image from Kaitlyn Richert
CTA Posters:
Subway Short-runners
Subway Long-runners
Digital Billboards
