Refinery29 2023 Holiday Hub: With A Bow
I worked with Refinery29’s Editorial Team to create the 2023 Holiday Hub, from directional moodboarding to hand-drawing logos to collaborating with the Product & Engineering team to smoothly bring the website to life. The direction is based off the idea of extravaganza and lavishness: putting a bow on a gift nowadays is seen as extra special, especially when most gifts come in bags or wrapped boxes, it’s about going-the-extra-mile for yourself and your loved ones. The visual elements play on high-end designer packaging to give that sense of “extra” ornateness and luxury and includes vintage-style stock imagery coupled with vibrant neon colors and modern elements of decorative illustration. Hub was created for Website & Mobile versions.
Art Direction, Illustration & Design: Loe Lee
VP of Global Design: Julie Ruiz
Producer: Jodi Cailler
Logo Development Options:
Illustrated Bow Option
Typography as Ribbon Option
Typography Collage Option
Ornate Painting Option
Moodboard & Final Direction (Using Found Imagery)
Mobile Version:
